what i shape

From the overarching strategy to the nitty gritty of implementation, I propel innovative, data-driven marketing and communications strategies. If you've recently had a spirited argument over the merits of Snapchat versus Instagram, how voice search will impact your brand, or even the necessity of a comma, you speak my language. During my career I've had the privilege of spearheading digital marketing innovation for national nonprofits and public sector clients. Ultimately what I do is simple–work with people on ways to reach and connect with other people. 


I am passionate about the power of communication, no matter the medium or tech. What can we explore with nothing more than a letter, a voice, a shudder, a high pitched giggle?


One of my earliest memories is stretching onto my tiptoes, peering up at the crinkling bag with cryptic symbols my mom had, and needing to understand. I later learned it was a bag of Cheetos. 


Success doesn't happen in a vacuum. I shape my work and my life with intent. I find joy and meaning by making space for community, creativity, practice, and growth. 


Like any Idahoan who grew up on John Wayne movies and bottle feeding calves, I don't know when to quit. But I do know when to rally my posse and when to put my spurs on.


Don't let amazing ideas get lost on their way to creating change.

Kaitlin Carpenter


what shapes me

People who are passionate about what they do, loving communities of all shapes and sizes & exploring new places/tastes/ideas—anything that challenges me and fills me with joy. Baking macarons that are almost the right shape. Mastering a new pose in my yoga practice. Sharing an idea with a quick ugly sketch. Sipping afternoon coffees with friends old and new. Reading a story so good I lose track of the time. Picking the perfect group Halloween costume. Traveling somewhere I've never been. Pretending a donut counts as lunch. Oversharing pictures of my cat Dobby. Putting words on paper. Telling a dad joke and hearing a collective groan. Bringing enormous Post-it notes to meetings to change our group perspective. Throwing a snowball at least once a year. Swapping book recommendations. Eating a baguette and stinky cheese for dinner.