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what i shape

From the overarching strategy to the nitty gritty of implementation, I propel innovative, data-driven marketing and communications strategies. If you've recently had a spirited argument over the merits of Snapchat versus Instagram, how voice search will impact your brand, or even the necessity of a comma, you speak my language. During my career I've had the privilege of spearheading digital marketing innovation for national nonprofits and public sector clients. Ultimately what I do is simple–work with people on ways to reach and connect with other people. 

words

I am passionate about the power of communication, no matter the medium or tech. What can we explore with nothing more than a letter, a voice, a shudder, a high pitched giggle?

Wonder

One of my earliest memories is stretching onto my tiptoes, peering up at the crinkling bag with cryptic symbols my mom had, and needing to understand. I later learned it was a bag of Cheetos. 

Purpose

Success doesn't happen in a vacuum. I shape my work and my life with intent. I find joy and meaning by making space for community, creativity, practice, and growth. 

Grit

Like any Idahoan who grew up on John Wayne movies and bottle feeding calves, I don't know when to quit. But I do know when to rally my posse and when to put my spurs on.

 
 
 

Don't let amazing ideas get lost on their way to creating change.

Kaitlin Carpenter

 
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what shapes me

People who are passionate about what they do, loving communities of all shapes and sizes & exploring new places/tastes/ideas—anything that challenges me and fills me with joy. Baking macarons that are almost the right shape. Mastering a new pose in my yoga practice. Sharing an idea with a quick ugly sketch. Sipping afternoon coffees with friends old and new. Reading a story so good I lose track of the time. Picking the perfect group Halloween costume. Traveling somewhere I've never been. Pretending a donut counts as lunch. Oversharing pictures of my cat Dobby. Putting words on paper. Telling a dad joke and hearing a collective groan. Bringing enormous Post-it notes to meetings to change our group perspective. Throwing a snowball at least once a year. Swapping book recommendations. Eating a baguette and stinky cheese for dinner.